In what ways do your music videos, CD digipack and music magazine advertisement use, develop or challenge forms and conventions of real music videos, CD digipacks and music magazine advertisements?

I think that my music video challenges the forms and conventions of The Kooks as I have tried to use the same simplicity theme that The Kooks have used in previous music videos. My music video is also relevant to the bands previous videos as it is a performance based video that at the same time tells a story.



I was looking into mimicking a bedroom for my music video however, I decided to use a real bedroom in my video instead; this is because I did not have the facilities to carry out the plan of mimicking a bedroom. I purposely decided to use a bedroom that was decorated with simple colours and has a plain layout.




I also chose to dress my male around the colour scheme of the bedroom, matching him to the red duvet cover and the beige sofa, this because I did not want too much going on within each scene that may cause a distract to the audience from the overall performance and the story that I am trying to tell.



I am trying to get across to the audience that the girl within the video reads too far into magazines, for example nowadays you find that girls feel they need to look like what they see in magazines based around the whole size zero look so I have tried to replicate this within my video. The male singer in the video tries to make the female feel better about herself by hugging her and holding her hand and just generally making her feel loved and accepted. This was included in my video as in this generation you tend to find that males make females happy and they are all that they need, and on occasion they end up not caring about what they look like as they feel that they have all need.


I thought that having my male singer playing a guitar throughout the audience would realise that it is a performance video. During the chorus, I decided to split the screen into four; I did this because I wanted to break up the use of just one screen that is persistently used throughout my video. I feel that this works well due to ‘Shine on’ being repeated a number of times during the chorus.



I think that my CD digipack challenged the forms and conventions The Kooks because I had a photo of 4 band members which is the same amount as the Kooks have in their band. I decided to have them doing plain poses all at different angles, and again this is because I wanted to keep in line with The Kooks simplicity theme.



Due to only having one of the band members within my music video I decided to use an effect that would disguise the males faces, I thought this was appropriate as it still went with the simplicity theme. To mimic The Kooks CD digipacks I included their record label Virgin Records, this is because if I made a digipack without the label it would mean that I do not have rights to make the CD digipack as it is normally the record label that pays for the CD’s to be made.



My music magazine challenges the forms and conventions of The Kooks as I used the same photo as the CD digipack, however again to disguise faces I used a different effect for the photo. Within my music magazine I also included opinions from other music magazines such as Q and NME.