Thursday, 4 November 2010
Ancillary Task 1 - The DigiPack
A digipack has the size and look of a CD jewel case but it is made of paper stock with a plastic tray glued to hold the CD. With a typical clear tray, a digipak has 4-panels for putting the artwork on. One advantage of digipack over jewel case is that it has better shock absorption than jewel case. When a jewel case is dropped it breaks. But a digipak will still be in one piece even it is dropped. This is great especially for those people that tend to sit on discs or are just not to careful with them. They are considered environmentally friendly compared to plastic jewel or even slim jewel cases. Any cardboard based CD-ROM/DVD case is referred to as a digipack.
Digipacks can be differentiated from other packaging styles because it is commonly used to package special edition type CD's and DVD's. Often when there is a movie released in theaters that was heavily promoted and awaited by users, the movie will become a special edition when released on DVD. A special edition DVD is often spotted because of its packaging. More than likely, such DVD's are packaged by Digipak styling. When special CD's or DVD's are packaged like this, they enjoy more attention from the public and sell much better and faster.
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